Saturday, January 23, 2021

Australian Internet of Things market skyrockets off the back of Smart Speaker sales » EFTM

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telsyte australian iot home market study 2018

The research also found that among people looking to spend to make their home smarter, more than 40% of their budget is set to be spent on improving energy efficiency or making the home safer. This is a paid advertisement and is neither an offer nor recommendation to buy or sell any security. We hold no investment licenses and are thus neither licensed nor qualified to provide investment advice. The content in this report or email is not provided to any individual with a view toward their individual circumstances. We have sourced the most reliable and cost efficient solutions from around the world to provide the very best in smart home solutions, and work with our clients to understand their needs. The sum of its parts -For a truly automated and intuitive experience, your smart home needs to be viewed as the sum of its parts.

Australian IoT @ Home market to reach $3.2 billion by 2019 embedding smart technology into everyday life

Smart speakers, which fall into the latter category, are particularly seeing a sales boom; half a million Australian households own a smart speaker, up from less than 10,000 in 2016, and the firm estimates this figure to hit 3 million by 2022. Telsyte believes the smart lifestyle sector – which consists of whitegoods, appliances and house and garden products – will be the largest sector by 2022, as manufacturers bring to market products that have internet connectivity as a standard feature. With the adoption of smart speakers paving the way for the connected lifestyle, Telsyte anticipates the smart lifestyle products will be the largest sector by 2022. SYDNEY, AUSTRALIA – The Internet of Things at home (IoT @ Home) market is set to skyrocket as it climbs a technology adoption s-curve much like the Internet and smartphones did before it, according to a new study by emerging technology analyst firm Telsyte.

“FY20 is forecast to be NBN Co’s most significant year of activations with two million new homes and businesses expected, bringing total activations to 7.5 million. They further predict that’s only set to rise rapidly in the immediate years to come, with the estimated value of the market climbing to approximately $4.7 billion in Australia by 2021. "Lock-in and ripple effects of Apple's ecosystem amongst Australian families are too big for IoT@Home manufacturers to ignore," Telsyte senior analyst Alvin Lee said. The material in this article is copyright protected and not intended to be altered, copied, distributed or used for any commercial or non-commercial purpose, except for news reporting, comment, criticism, teaching and scholarship.

Smart speakers drive IoT@Home adoption

The research — Telsyte Australian IoT@Home Market Study 2019 — found more than five million Australian households — or more than 50% of total households — had started the smart home journey with at least one IoT@Home product installed by the end of 2018. The Australian Internet of Things at home (IoT@Home) market grew 57% during the past 12 months to $1.1 billion in 2018 and is forecast to reach $5.3 billion by 2023, according to new research. Lithium News is a financial media site focused on providing readers with news and content on the latest trends and happenings in the lithium and technology metals sector. Consider the future – The smart home landscape is set to evolve over the coming years, so look for foundations that you can add to, and invest in proven technology that will allow you to add additional components over time.

Telstye notes smart speaker penetration grew from less than 10,000 smart speakers installed in Australian homes in 2016 to around 500,000 at present. Telsyte forecasts this number will grow to 37 by 2022 or 381 million Internet-connected devices nationally. Gartner had predicted that globally there would be 8.4 billion connected devices by the end of 2017, outnumbering the world's population. The COVID-19 pandemic has sparked a mini-boom in connected devices as Australians look to improve their ‘at-home’ lifestyle. Procell® provides a wide range of high performing professional batteries, from alkaline, lithium coin and high- powered Lithium.

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Technology analyst firm Telsyte has today released some interesting data revealing the rise of an emerging market referred to as the “Australian IoT@Home”, which has grown a whopping 55 per cent over the course of 2017. Additionally, IoT@Home services will form a growth area with currently a third Australians “interested” monthly subscriptions such as home security monitoring and energy monitoring and optimisation services, the report said. Telsyte estimates around half a million Australian households currently own a smart speaker, up from less than 10,000 in 2016. I’d suggest that this is really doing smart glasses an injustice and barely scratching the surface of their real potential, although there have been many suggestions that this potential lies in the workplace not the consumer market. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner , the ABC and AAP-Reuters.

telsyte australian iot home market study 2018

He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank . Google remained the leader in the smart speaker market in 2018 with more than 70% of the main smart speakers sold being the Google Home series. Gartner had predicted that globally there would be 8.4 billion connected devices by the end of 2017, outnumbering the world’s population.

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Increased automation, connectivity and IOT are driving battery demand, and batteries play an important role in the overall performance and reliability of many safety and security devices. However, despite the potential growth of the IoT@Home market, certain challenges remain present in the industry, mostly to do with privacy and cyber security. Some 41 per cent of Australians are “more concerned about cybersecurity than last year” and 61 per cent are concerned about their private information being exposed online. According to Telsyte, these households tended to comprise of younger families and tech enthusiasts who are more likely to use consumer devices such as drones, VR headsets and location tracking tags. According to the Telsyte Australian IoT@Home Market Study 2019, the market will reach $5.3 billion by 2023 with the average household having roughly 18 smart devices. A report by analyst firm Telsyte claimed more than five million Australian households - 50 per cent of the total number - had installed at least one smart home item by then end of 2018.

Another application that well demonstrates how applications drive the uptake of smart glasses comes from US company Aira. In fact, the analyst firm said the research revealed that one in three Australians were interested in monthly subscription IoT@Home services such as home security monitoring and energy monitoring and optimisation services. The research also shows rising energy costs have been driving adoption of smart energy solutions and government’s investment in renewable energy and subsidies for smart batteries are expected to boost the IoT@Home smart energy segment in the medium term. Among the five million IoT@Home adopters, Telsyte research found that about a quarter were considered “invested” in smart home technology, with at least five different IoT@Home products already installed – e.g. cameras, smart plugs, smart lighting and smart appliances. They predict that uptake will continue to increase, rising to an estimated three million smart speakers in Australian homes by 2022.

Behind smart connectivity is a reliable internet connection, and the NBN notes it’s on track to have all Australian homes connected by the deadline of 2020. In the process the number of connected devices in Australian home will more than double from 171 million connected devices in 2018 to 381 million in 2022. Australia's virtual reality headset market grew 40 percent in 2017, the research firm said, led by market leader Sony, which benefited from selling VR as a PlayStation 4 accessory. Gartner estimates that worldwide IoT security spending is set to climb this year in light of an escalation in attacks targeting IoT devices.

Be extremely careful, investing in securities carries a high degree of risk; you may likely lose some or all of the investment. “Lock-in and ripple effects of Apple’s ecosystem amongst Australian families are too big for IoT@Home manufacturers to ignore,” Telsyte senior analyst Alvin Lee said. Go with the pro’s – Professional installation ensures you ecosystem will operate intuitively and all your devices can connect and communicate with each other. Lay solid foundations – When laying your smart home foundations, look at what you’re trying to achieve. Consider how you want your home to assist your lifestyle, and then map out the features that most matter to you. The basis of a connected and automated home that operates now and into the future involves creating a smart ecosystem.

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“By the end of FY19, more than 80 per cent of Australian homes and businesses are forecast to be Ready to Connect to a service over the nbn™ access network. A further 1.9 million are projected be added to the footprint in the nbn™ network’s final year of construction. Smart lifestyle products are those designed to simplify your lifestyle, such as automated blinds, garage doors, and connected whitegoods. The new device could be used for augmented reality applications, and could be simultaneously connected to multiple devices. Global IoT spending will reach nearly $1.4 trillion, according to IDC, led by enterprise investments IoT hardware, software, services, and connectivity.

telsyte australian iot home market study 2018

Manufacturers, retailers, ISPs, utilities, insurance providers, supermarkets, electricians, consultants and software-as-a-service providers all need to understand what IoT@Home customers expect of them and where they sit in this fast-changing competitive landscape. As a result, Procell® Alkaline batteries are used every day by millions of professional end-users and leading professional OEMs around the world. According to the Telsyte Australian IoT@Home Market Study 2019more than five million Australian households – 50 per cent of the total number – had installed at least one smart home item by the end of 2018. The smart technology that helps you live your best life – wellness is the new must have feature. A long discussed “technology” that has come to life with the recent boom in Smart Speaker sales.

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This device growth across the smart home sector does comes with its challenges, and battery life is currently one of the biggest hurdles of IoT. Australia’s household internet of things market reached $1.1 billion last year, having surged in growth by 57 per cent since 2017. Earlier this year Aira brought to Australia and New Zealand its smart-glasses based service that provides remote assistance to the blind and vision impaired via a pair of camera-equipped glasses, and a mobile network. Telsyte says that while DIY IoT@Home solutions had been gaining in popularity, there were new opportunities for professional installers and services providers.

telsyte australian iot home market study 2018

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